Why branded content video?
Branded content videos are videos or films that are created via funds of an advertiser or directly produced by the brand itself. Varying from content marketing, branded content’s goal is to build awareness for a brand by associating it with content that shares the brand’s values.
CLING Creative is a leader in producing branded content video and integrated marketing video content. Companies whose goal it is to tell their brand’s story through visual storytelling use CLING to produce branded content videos or a branded content series with the intention of driving brand awareness and engaging their target consumer.
Why is corporate video and commercial production important for your company?
Corporate video production, branded content video and commercials are taking the social world by storm with over 500 million hours of videos being watched on YouTube each day!
More video content is uploaded in 30 days than the major US television networks have created in 30 years
The average visitor spends 88% more time on a website with video. This fact alone should encourage you to consider adding video to your marketing.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text in an article or post.
Branded content is an essential part of any company’s marketing strategy and the statistics show there’s no sign of video content slowing down…ever. CLING Creative is one of the best video production companies for branded content video, corporate and marketing video production and commercial production. We create award-winning content that sticks.
Branded Content vs. Sponsored Content vs. Integrated Marketing
As we mentioned, Branded Content is video content that is created via funds of an advertiser or directly produced by the brand itself. Branded content video’s goal is to build awareness for a brand by associating it with content that shares the brand’s values.
Sponsored Content is material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product. It's usually written by the publisher's staff so the article matches the tone and voice of rest of their content.
Integrated Marketing is an approach to creating a seamless experience for consumers to interact with the brand; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer. (Data & Marketing Association)