01 — Reel / Los Angeles
We make brands
impossible to ignore.
A Los Angeles creative studio crafting commercials, branded content, and product films that hold attention from first frame to final cut.
Watch the work
Cling Reel / 2026
Content that sticks
What we make
02 — ServicesLean by design and flexible by nature, we scale each production to the brief and budget — delivering highly polished work without the traditional agency overhead. When it serves the idea, we can also bring generative AI into the creative toolkit.
Spots for national CPG brands, built to stop the scroll and hold up on broadcast. We've made commercials for NutriBullet and Hallmark, from concept and casting through the final edit.
NutriBullet · Hallmark · Nestlé
Watch commercialsStory-first content that audiences actually choose to watch, from recipe series to cocktail culture. We've built ongoing programs for StarKist, Truvia, Campari, Post and P.F. Chang's.
StarKist · Truvia · Campari · Hard Rock Hotel · Post
Watch branded contentClear, fast and on-brand videos that walk people through a product, a launch or an idea. Tell us what needs to land and we'll shape the story, the script and the edit around it.
Product launches · How-tos · Internal comms
Start a briefSizzles and sales videos cut from the footage and product shots you already have, for sales meetings, retailer pitches and launches. We work lean and post-driven, and we move fast.
Sales meetings · Retailer pitches · Launches
Build your briefProduct, food, spirits and lifestyle stills, with styling and set design handled in house. We've shot for Quaker Oats, Dunkin', Cabo Wabo, Crate & Barrel and Williams Sonoma.
Quaker Oats · Dunkin' · Cabo Wabo · Crate & Barrel
See the gallerySelected work
03 — CampaignsPhotography
See the full gallery
04 — Founder-led
Big-production thinking.
Boutique attention.
Cling is led by Zan Passante, a creative director, writer, producer, and two-time MTV Movie Award nominee with more than 25 years in branded content, marketing strategy, and production.
Zan has created more than 500 videos and led work for brands including StarKist, Campari, Target, Nestlé, NutriBullet, P.F. Chang’s, MTV, Walmart, and General Mills. From concept through final cut, every project gets senior creative leadership and a right-sized production plan.
Beyond the studio — Zan × HGTV
On location
with HGTV.
Cling isn't Zan's only outlet. He also writes and produces short-form branded content for HGTV through Warner Bros. Discovery — his own production work, separate from the studio. Watch it in motion on his personal reel.
05 — Word of mouth
“Working with Zan and the Cling team was easily the smoothest and most professional video production project of my career… we always had full confidence in the team with Zan’s direction, and at the end of the day our client was very happy (as were we), and the final product was absolutely perfect.”
— Gatesman Agency, Pittsburgh
06 — Brief builder
Rough idea in.
Real brief out.
Dump your notes — product, goal, budget, deliverables, vibe. Bullet points or stream of consciousness both work. You’ll get a production-ready brief you can send straight to Zan and the team.
Nothing is stored — the draft lives in your browser until you send it.
07 — Start a project
Send the brief.
We'll bring the sizzle.
Tell us what you’re making, what it needs to do, and when it needs to land. One email starts it.
hey@clingcreative.com