01 — Reel / Los Angeles
We make brands
impossible to ignore.
A Los Angeles creative studio crafting commercials, branded content, and product films that hold attention from first frame to final cut.
Watch the work
Cling Reel / 2026
Content that sticks
What we make
02 — ServicesLean by design and flexible by nature, we scale each production to the brief and budget — delivering highly polished work without the traditional agency overhead. When it serves the idea, we can also bring generative AI into the creative toolkit.
Selected work
03 — CampaignsPhotography
See the full gallery
04 — Founder-led
Big-production thinking.
Boutique attention.
Cling is led by Zan Passante, a creative director, writer, producer, and two-time MTV Movie Award nominee with more than 25 years in branded content, marketing strategy, and production.
Zan has created more than 500 videos and led work for brands including StarKist, Campari, Target, Nestlé, NutriBullet, P.F. Chang’s, MTV, Walmart, and General Mills. From concept through final cut, every project gets senior creative leadership and a right-sized production plan.
Beyond the studio — Zan × HGTV
On location
with HGTV.
Cling isn't Zan's only outlet. He also writes and produces short-form branded content for HGTV through Warner Bros. Discovery — his own production work, separate from the studio. Watch it in motion on his personal reel.
05 — Word of mouth
“Working with Zan and the Cling team was easily the smoothest and most professional video production project of my career… we always had full confidence in the team with Zan’s direction, and at the end of the day our client was very happy (as were we), and the final product was absolutely perfect.”
— Gatesman Agency, Pittsburgh
06 — Brief builder
Rough idea in.
Real brief out.
Dump your notes — product, goal, budget, deliverables, vibe. Bullet points or stream of consciousness both work. You’ll get a production-ready brief you can send straight to Zan and the team.
Nothing is stored — the draft lives in your browser until you send it.
07 — Start a project
Send the brief.
We'll bring the sizzle.
Tell us what you’re making, what it needs to do, and when it needs to land. One email starts it.
hey@clingcreative.com